Present your podcast

Write episode titles that hook listeners.

The title of your episode is your first chance to convince potential listeners to press play.

Don’t worry about including your show’s name and upload date in your title. Those details will already be visible on Apple Podcasts, and episode numbers should be added through the appropriate tags in your RSS feed. Lead with your most eye-catching, important information like trending topics, big-name guests, or an interesting preview of the episode.

While every episode’s title should be unique, stick to a consistent layout for your titles to help keep them clear and catchy.

Define your design.

Your show is also defined by what the audience sees, which is known as a visual identity. It’s called an identity because it has its own presence that people will come to recognize. As your podcast finds new listeners and begins to grow, it will be important for your audience to be able to pick your show out of the crowd.

Design your podcast logo.

Your podcast logo turns the name of your show into a visual mark that helps convey what your content will be about. It can be used on everything from your cover art to merchandise to your email signature. Think back to those words in your brief that describe your premise and personality. Reference them while you consider what fonts and visuals to use. Choose a font that can be easily read on a phone or Apple Watch, and stick to simple imagery that’s easy to recognize and understand.

Create your podcast cover art.

Your show cover is a lot like the cover for a book or music album. When it’s beautiful, memorable, or exciting, it can draw a listener in. Its purpose is to stand out and catch your listener’s eye when they’re looking for a show.

When making your cover, it’s good to ask yourself, “Does this tell people what my show is about?” A quick way to achieve this is to design with a single point of focus. Zero in on one image or visual expression that says what you want to say, and design around that. And be creative — don’t just use imagery of microphones to convey that it’s a podcast. The goal is to create visuals unique to your show.

Also, use words sparingly. Your cover art for Apple Podcasts will be seen on various devices and screens, and needs to be readable when it scales. The more a person has to read, the longer it will take for them to decide if they should click and listen.

See below for an example of a simple but powerful cover art design.

Check out our recommended best practices for designing your artwork

Create your episode cover art.

While podcast cover art is required for every submission, episode covers are optional — but encouraged. Unlike cover art for your show, artwork for each episode is meant to be versatile. Fresh episode art grabs the eye, and if listeners follow you on social media, they might get tired of seeing the same series-level art over and over. Unique artwork that focuses on the guests or topics covered gives you an to opportunity to draw in new listeners or hook existing listeners with each new episode.

Now that you have a clearly defined vision, create a compelling trailer for your show.

Learn how to make a podcast trailer